Best Before It’s Too Late re-imagines a familiar warning as a call to action, drawing attention to the overlooked consequences of everyday convenience. Single-use plastic bread tags accumulate within the scene, their abundance contrasted against the introduction of a new cardboard alternative; small, humble and hopeful.

Once designed for fleeting usefulness, the plastic bread tags linger far beyond their purpose, becoming markers of excess, habit and environmental inertia. In contrast, the cardboard bread tag stands as evidence that alternatives exist, but only matter if adopted in time.

Within this small scene, the work reflects on choice, responsibility and the urgency of change. Progress is possible, but not guaranteed.

Like its namesake warning, Best Before It’s Too Late asks us to act before convenience hardens into consequence and before the window for meaningful change quietly expires.